Contact us

sports business consulting - Experience creators - SPONSORSHIP LAB

WE THINK your
performance
in sport

Our purpose

At TEAMMATE, we deliver high-level expertise and measurable business results in sport through a global network of trusted mates.

As a boutique venture, we tailor each mandate and assemble A-teams of like-minded specialists to meet the specific needs of every client.



WHAT WE DO

EXPERIENCE

THINK

BUILD

GROW

Commercial Strategy & Brand Direction

We help rights holders, brands and athletes identify where value can be created. But most importantly how to position themselves for long-term success. With over 15 years experience in sponsorship, brand marketing and activation, we team up to help you navigate and create your game plan to succeed. Our role is often to review your existing assets and approach and then build compelling narratives that transform opportunities into result and impact.

Key actions

- Strategic Advisory

- Commercial Strategy

- Sponsorship & Partnership Strategy

Experiences That Bring People Together

Sport provides the most powerful emotions. We design and deliver experiences that create them, strengthen relationships and leave lasting memories. From dream events like the Olympic Games and Super Bowl memories to innovative event concepts, we help our clients connect with people in ways that are authentic and memorable.

Key actions

- Event Experience Design

- Hospitality & Project Management

Partnerships That Create Lasting Value

We help sports properties, brands and athletes unlock their commercial growth. Our approach is highly targeted and relationship-driven. Rather than simply pursuing transactions, we focus on identifying the right partners, but most importantly building the right story that generate value for all parties involved. The result is not just a deal, but a partnership designed to endure and deliver impact over time.

Key actions

- Commercial Narrative

- Business Development

- Revenue Growth Strategies

CASE STUDY

Switzerland 2038

TEAMMATE advised Switzerland's 2038 Olympic Winter Games bid, designing a private deficit guarantee model of CHF 200M and leading outreach to key economic players. The result: Swiss brand On became the bid's first private Fahnenträger partner, validating the model and strengthening the bid's credibility with the IOC.

America's Cup e-Series

TEAMMATE led the launch of the first-ever America's Cup esport, turning Emirates Team New Zealand's sailing simulator into a global game and championship. The result: 100,000+ downloads in season one and a champion who trained on an AC40 to race a professional team on the water.

HOW WE WORK

Human by design. Enhanced by technology.

While technology like AI can generate content, analyse data and accelerate execution, it cannot replace experience, trust, intuition or relationships.

At TEAMMATE, we combine the best of both worlds: modern tools that improve efficiency, and a cherry-picked network of incredible leaders who bring perspective, creativity and real-world expertise to every mandate.

Like assembling a championship roster or an star-studded Ocean's Eleven crew, we bring together the right people for each challenge, ensuring our clients benefit from specialist knowledge, trusted relationships and hands-on support from start to finish.



OUR teammates

Zeki Ayan

Founder, TEAMMATE

Thierry Borra

Advisor

Véronique Crémadès-Mathis

Advisor

Christophe Bettin

Senior Consultant, Public Affairs

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